PUTRAJAYA, 24 FEBRUARY — When Malaysia’s international borders open, Tourism Malaysia’s Domestic and Event Division senior director Iskandar Mirza Mohd Yusof said that experience tourism will be prioritised to attract foreign tourists.

Iskandar Mirza, who is also the acting deputy director-general (planning) of Tourism Malaysia, claimed that during the Covid-19 outbreak, travellers selected less-crowded tourist destinations to avoid being infected with the virus.

“Experiential tourism is preferred by tourists, and this is what we will emphasise” (when the borders are open). During the epidemic, large-scale tourism suffered. For now, perhaps we can start with small groups,” he remarked at a news conference today after officiating the My Destination Sabah & Labun Meet Johor & Putrajaya Roadshow 2022.

The appealing sites for experiential tourism-based goods would bring tourists closer to culture, heritage, food, and community-based tourism.

The National Recovery Council (MPN) proposed on February 8 that the country’s international borders be reopened without the required quarantine requirement as early as March 1.

Tan Sri Muhyiddin Yassin, chairman of the National Reopening Commission (NRC), said the Health Ministry (MOH) is nearing completion of the standard operating procedure (SOP) for reopening the country’s borders before presenting it to the Cabinet for approval.

Iskandar Mirza, speaking on the subject, said Tourism Malaysia was ready for the reopening of the country’s borders because it would help to rebuild the tourism business, which had been severely harmed by the epidemic.

“For the opening of the borders, we need to see the defined SOP.” “The National Security Council (MKN) is in charge of all decisions,” he continued.

Tourism Malaysia is a government-run organisation that promotes Malaysia as a preferred tourist destination. It is part of the Ministry of Tourism, Arts and Culture.

Meanwhile, Noredah Othman, the Chief Executive Officer of the Sabah Tourism Board, believes that community-based tourism goods in rural regions may attract both local and foreign visitors.

“Various tourism and cultural items may be presented to tourists in Sabah and other states,” she added. Bernama

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